Omnisensoring Ethical Fashion: A Narrative Approach to Social-Eco Entrepreneurship PhD project by Kim Poldner Kim’s study explores how ventures in ethical fashion are being storied and who the main narrators are. Through a case study, video-interviews with entrepreneurs and the review of literature and web-based sources, the study reflects on the predominant notions of social-eco-entrepreneuring. The phenomenon under study is the ethical fashion movement, a growing network of entrepreneurs in ethical fashion. Their aim is to change the practices of the conventional textile industry with respect to people and the planet. The stories of these entrepreneurs reveal five major discourses they use to construct their ventures. The phenomenon – a highly visual industry - urged the need to not just collect and analyze verbal and textual expressions, but include all the senses, especially the visual. Through the use of video, Kim has captured bodily, material, imagery and affective elements of the entrepreneurs’ stories. Web-based videos and images of the entrepreneurs’ collections as well as physical artifacts support the development of a new perspective on storytelling as enactment. As an active participant in the ethical fashion industry, Kim also reflects on her role as a researcher-writer-entrepreneur and the consequences of that combination. Kim has started her PhD in Organisation Studies and Culture at St. Gallen University in September 2008. She is an oikos PhD Fellow supported with a grant until December 2011 and founder of Eco Fashion World. The oikos PhD Fellowship programme aims to advance entrepreneurial driven research in the areas of sustainable management and economics. Kim Poldner has won the 2012 EFMD case award with her case on Veja eco sneakers.