Organizational creativity as taste-making PhD project by Björn Müller Creativity has become an economic imperative and organizations of all sorts face the challenge to organize (for) ‘collective creativity’. Yet its fragility, resisting simple compositional approaches, is easily unheeded when creativity is being commanded. In his PhD project, Björn looks at the empirical setting of performing arts, as here, and especially in the field of contemporary dance theatre we find an organizational context where collective creativity is performed and much acclaimed. Generally, practices of organizing are here commonly characterised by high levels of creativity, improvisation, mobility, self-responsibility and self-management. Not divorcing creativity from critique, Björn focuses on creativity’s everyday collective practices and its ‘technologies’ and ‘devices’ while being sensitive to its performativity and politics on different organizational levels. Against the backdrop of a process-relational ontology, a multi-sited and focused organizational performance ethnography employs video for analysis and communication of results. This provides the empirical basis for a grounded theorizing that further develops a critical-affirmative re-conceptualization of collective creativity and the role of organizational improvisation therein. On a theoretical-conceptual level, Björn seeks to contribute to the current discussions on ‘collective creativity’ and ‘organisational improvisation’ by drawing on perspectives informed by the growing body of literature on ‘performativity’ and ‘affect’. Björn has started his PhD in the doctoral program ‘Organization & Culture’ in July 2009. He graduated from the University of Freiburg (Germany) in psychology in September 2008 where he specialized in clinical and organizational psychology. In his work he follows a long-standing interest in creative collective processes characterized by improvisational, self-organizing and emergent action. This also sees him exploring improvisational theatre and Tango Argentino in his spare time.